EDGE3 was built by a team of former professional athletes and coaches who saw the infrastructure problem from the inside — and decided to fix it together.
Former NFL player who understood early that the infrastructure behind college athletics was broken — not the athletes, not the coaches, but the systems they were forced to use. EDGE3 applies NFL-level roster management intelligence to the post-NIL college sports environment.
Strategic partner and co-architect of the EDGE3 vision from day one. Instrumental in building the relationships and operational framework that power the platform.
Primary client contact. Manages onboarding, communication, and day-to-day service delivery for athletes and families.
Football Advisory
Football Advisory
Football Advisory
Football Advisory
Basketball Advisory
Basketball Advisory
Basketball Advisory
EDGE3 is infrastructure. The operating system that orchestrates roster management, athlete valuation, compliance governance, and retention strategy under one roof.
From the moment they step on a field. Their data, their brand, their trajectory. EDGE3 gives them the tools to operate like one.
If an athlete can't tell you about the moment that almost broke them, it usually means they haven't been tested yet. In high-performance environments, that's a signal.
Every task, sub-task, and evaluation framework was defined by Hall of Fame athletes, NFL coaches, and former players. The AI executes. The practitioners configured it.
"NIL, realignment, and the transfer portal didn't change college sports — they exposed an already flawed infrastructure problem."Kenyon Rasheed
Professional headshot
Colorado
Oklahoma
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AI & Intelligence Infrastructure
Content & NIL Tools
Recruiting Platform
White-Glove Onboarding